Cerruti Baleri - Bloom coat stand

 

close image gallery

Bloom combines exceptional aesthetics and innovative functionality.

When Bloom is closed, therefore unused, its dimensions are reduced to a minimum. In this form Bloom has a strong visual appearance: Bloom is light, harmonic and dynamic. It is made up by eight arms from massive wood and a base plate from stainless steel.

Bloom rotates around a base post inside, which allows moving each arm separately. The arms fold down automatically when weight is put on them, e.g. when someone puts a jacket on them. When the jacket is removed, they move back to their initial position.

The angle of the arm lets the hanging garment appear as if it would be hanging loosely in the room. Bloom is stable, functional, elegant and most of all: surprising.

The Bloom coat stand is also available as a Mokka edition.

Supplementary information

• data sheet for Bloom coat stand (PDF 216 KB)

Design: Jeff Miller

Jeff Miller was born in 1968 in New York City. He studied Industrial Design at Carnegie Mellon University, Pittsburgh, PA Grauduating with University and Department Honors in 1990. Designer Jeff Miller