Moroso - Little Albert

 

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Moroso is showing a well structured and diversified range of products at the 2002 Möbelmesse in cologne. "VICTORIA AND ALBERT" (name of the collection) was created with the main goal to be of innovative design with comfort combined with a soft seating experience. A completely different concept than the "upholstered sculpures" of Ron Arad, which have been part of the Moroso catalogue for years. Perfect for several people and different occasions.

Two chairs accompanied by a sofa, which is dominating the scene. A "Good Form" that mediates between design and function. Passion for innovation and technology is being combined with an outstretched resting position without the "Dictate of the giant cussion". Again in this case the designer is not trying to create an icon, but a product that can simply be used and that can offer esthetic as well as a lot of comfort.

The name "VICTORIA AND ALBERT" is an homage to the famous london museum, where in June 2000 Ron Arad had a significant exhibition with selected pieces of the designer. The huge success of the collection "VICTORIA AND ALBERT" gave Morose the motivation to intensify their material- and technology research, without changing any of the formal attributes.

The result is "LITTLE ALBERT", a chair made from coloured polyethylene, which is manufactured with the method of rotation: the shape ist the same as the upholstered model, the only thing that changes is the material. Because of the characteristics of the material the chair can be used in private or public rooms as well as outside. T´he polyethylene is resístant to temperature changes and sunlight. LITTLE ALBERT is being produced in big seríes, coloured and completely recycable.

Details to Moroso - Little Albert

Technical attributes
The chair LITTLE ALBERT (code 042) and the tables have a structure of recyclable coloured polyethylene, manufactured with the method of rotation. LITTLE ALBERT can be ordered in these colours:
translucent white, black, orange, yellow, red, fluo green, green, fuchsia and the tables in the colours translucent white and red.

Supplementary information

• Datasheet about the Victoria and Albert series- PDF (ca. 62,5KB)
• Farbübersicht zu Little Albert - PDF (ca. 161KB)

Design: Ron Arad

Ron Arad was born in 1951 in Tel Aviv. After having studied at the Art Academy in Jerusalem, he moved in 1973 to London where he studied until 1974 at the Architectural Association under Peter Cool and Bernhard Tschumi. Designer Ron Arad