Iris Zohar Description

The Israeli designer Iris Zohar gets her driving force for creative processes from the designing concept. This is the core and source of inspiration, heart and soul from the yet unborn product for her. When the final form of the product reflects the concept, they complement each other and create a unity similar to the harmony between body and mind.

The design process begins with the analysis and the understanding of the demands and visions from the customer for Iris Zohar. From here her concept emerges, that has to be strong enough to lead further creative processes. The product has to embody the concept on an innovative and unique way. Iris Zohar attaches a lot of importance to clear and clean lines that support the product concept.

Iris Zohar does not only want to fulfill marketing aims and the demands of her customers and with her products, but she also wants to satisfy the wishes of the end user. The end of the product concept means the beginning of the products’ life.

Web-Site from Iris Zohar: http://www.iriszohar.com