KitchenAid

KitchenAid produces high quality kitchen appliance and helping items. With the wholeness “integrated kitchen concept” from KitchenAid nowadays every hobby cook will enjoy an excellent, first class kitchen at home. The company looks back to a long tradition with this.

The history began in the year 1908 in Troy, Ohio. The engineer Herbert Johnston observed a baker that tried to stir his bread dough with a heavy iron spoon, there he decided to create a better and easier process. The result from Johnston’s work was the first commercial kitchen machine: the Hobart-Model H, which was sold to a US-Navy bakery in the year 1914.

The big success moved the Hobart engineers to new designs. Already in the year 1919 the first kitchen machine for private housekeepers was presented from Hobart; the model H-5. As married women from Hobart’s leaders tested the H-5 one of them said: “I don’t care how you call it; this appliance is the best kitchen helper I ever had”. The brand-name KitchenAid® was born – and registered as a trademark in the US-American patent office.

An additional revolutionary step: in the year 1920 KitchenAid patented its unique planet-agitator. The success grew and the “KitchenAid” became essential for well appointed kitchens. Already in the year 1923 the first advertisements from KitchenAid® appeared in magazines. In the year 1927 KitchenAid® introduced the new model G. 20000 specimen of this lighter and compacter kitchen appliance than the model H-5 were sold in only three years. Also Henry Ford was a proud owner of this innovation from the “golden twenties”.

The 30ies stood in the sign of the world economic crisis. As a reaction to the “big depression” KitchenAid® committed the nationwide recognized industry designer Egmont Arens in the year 1936 to design three more models. The kitchen appliance should become affordable for every household, in should become universally applicable and easy to handle. In the following year the K series that Arens designed was presented, and it is stayed nearly unaltered until today.

Over the 50es KitchenAid® revealed the first colourful household-machines in the USA and set drastic new accents in the kitchen appliance area with colours like petal-pink, island-green, satin-chrome and antique-copper. The 80es were shaped by an immensely growing product range. In the year 1986 KitchenAid® completed its assortment of large appliances with fridges.

After the household coffee-mills (since 1938) KitchenAid® enlarged its product family of portable household appliance with the Blender in the year 1992. The stand-blender appeared already in the following year with fresh and outstanding colours. In the year 1993 also the first food processor models appeared. In the year 2001 Kitchenid® started a fundraising campaign in favor of Susan G. Komen for the Cure, the breast cancer-union. Altogether more than six million dollars were spent since then.

Since 2005 KitchenAid® also commits with donations for the Komen Deutschland e.V. in Germany. The toaster of the current production series “Artisan” was introduced in Europe in the year 2003. In the year 2004 the espresso machine followed, in the year 2005 the food processor and in the year 2007 the kitchen-items and pots. In autumn of the year 2008 KitchenAid® presented its wide selection of built-in appliance for the first time in Germany. This wide product assortment of the kitchen specialist enabled culinary developments and attempts of professionalism in the own kitchen.

website of the manufacturer: http://www.kitchenaid.de