The French company Branex Design was founded in Paris by Sacha Cohen, who is the chief developer of the company today. The fact that Sacha Cohen was, and still is, a fan of seventies design, becomes clear after a glance at the Branex collection. The company tries to fuse new ideas with ideas from the past to form new contemporary products.
It's therefore hardly surprising that the Tam Tam stool plays an essential role in the history of the company. It's also thanks to Brigitte Bardot that Tam Tam was also successful in France in the late 1960s and early 1970s. The production however, was ended after the 1973 oil crisis and the stool fell into obscurity. At least until 2002, when Branex Design revived the design and introduced it with new materials and colours at the Maison & Objet trade fair.
The success led Branex to successively reviving and refining further furniture designs. That's how the Tam Tam stool, by following the company philosophy was led in an original way into the iPod present (iTam Tam) through a combination of tradition and modernity. Branex is among the most exciting young design companies in France today as a result of this original approach.