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Braun

Braun

The name Braun represents high class products with high functionality and formal askese all over the world. Founded by Max Braun as workshop for devices repair in 1921, Braun became famous in the 1950s with its electric dry-razors.

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The name Braun represents high class products with high functionality and formal askese all over the world. Founded by Max Braun as workshop for devices repair in 1921, Braun became famous in the 1950s with its electric dry-razors.

After Max Braun’s death, his sons Artur and Edwin started to manage the Frankfurt company. At the same time the design school in Ulm emerged. This one was oriented by the ideas of the Bauhaus and worked together with Braun. The consequence was the origin of functional and simple products, which is the reason why Braun became a synonym for the Bauhaus ideals.

The Braun Design was encouraged by works of famous personalities like Fritz Eichler, Wilhelm Wagenfeld, Inge Aicher.Scholl, Albrecht Schultz and Herbert Hirche. Dieter Rams became chief-designer of the company in 1961. Rams, who was considered to embody the principle of objectivity, was characterized by the design of the legendary SK 4 and the stereo system Studio 2.

With the years the assortment of the innovative Braun products also grew, so that the whole program was exhibited in the Museum of Modern Art in New York in 1964. The electric razors, stereo systems, kitchen machines and calculators are characterized by innovative designs and high quality and they were therefore often the typos of whole product groups. Braun was furthermore the first avant-garde phono-brand and therefore the pioneer of further big names like Sony, Philipps or Brionvega.

The appreciation of the design of the products by Braun was again proven in 1968, when the BraunPreis was founded as German’s first design promoting award. The award should be given to works by young designers and thereby focus on industrial design as well as innovative product ideas all over the world.

Braun was undertaken by the American company Gillette in the 1960s. The company especially concentrates on household and body-care devices since then. The department of entertainment technology became less important and finally stopped working. The simple alarm clocks, watches and calculators aren’t produced anymore because of their simple design as well.

The new products of the Braun house are still produced according to the tradition of the company and they know how to convince by means of innovative design of a younger team. The real classic pieces of the house are all exhibited in important design museums all over the world and they are desired by collectors and experts.

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