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In the 1970s, the Graziela Preiser motifs took children’s and grown-up’s hearts by storm. Now, byGraziela brings the products back to the market.

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In the 1970s, the motifs by Graziela Preiser took children’s and grown-up’s hearts by storm. With their clear, striking designs, the textiles, tableware and bed linen were in every household and shaped childhood memories of an entire generation. Now the iconic products are back on the market –

Graziela Preiser and her daughter Nina Nägel together founded the label byGraziela, bringing the products back to the market. The moment of the relaunch was chosen knowingly by mother and daughter: “Those that slept in Graziela bed linen, dreamed in Graziela pyjamas and drank out of Graziela cups are now at the age of becoming parents today,” explained Nina Nägel, who wanted to cover her son with the train bed linen as well. “Mothers all around the world send us emails and ask for the Graziela products. They associate wonderful memories with the bed linen and want to pass them on to their children.”

Website of byGraziela