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byGraziela

byGraziela

The Graziela Preiser motives delighted children’s and grown-up’s hearts fast. byGraziela brings the products back to the market.

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The Graziela Preiser motives delighted children’s and grown-up’s hearts fast. Tissues, dishes and bed linen were in every household with their clear, placated designs and embossed children’s memories of a whole generation. Now the cult motives are back on the market: together Graziela Preiser and her daughter Nina Nägel founded the label byGraziela, bringing the products back to the market.

The moment of the relaunch was chosen knowingly by mother and daughter: ”Those that slept in Graziela bed linen, dreamed in Graziela pyjamas, drank out of Graziela cups are in the age of being parents today,” explained Nina Nägel who wanted to cover her son with the train bed linen as well. ”Mothers all around the world send us E-mails and ask for the Graziela products. They associate beautiful memories to the bed linen and want their children to have them as well.”

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