Norm Steel Clock by Menu is a light and simplistic clock with steel hands - designed by the Copenhagen-based simplicity lovers at Norm Architects.
Minimalism is not a modern style. Minimalism has been the norm in many cultures all over the globe since the beginning of civilization. People have strived continually for material poverty as a way to inner luxury. Reduction and perfection have been the main goal for both craftsmen and inventors – because avoiding the irrelevant meant emphasising the important.
Norm Architects aim for geometrical purity, a simple naturalness and a reduced authenticity for a sense of calm and repose – which is clearly seen in the Steel Wall Clock, designed by the Danish manufacturer Menu. The powder coated steel looks matt and the soft colours with slightly contrasting pointers remain decently in the visual background. These qualities make the Menu Steel Wall Clock look timeless: it is a master example for the soft minimalism followed by Norm.