Iconic shapes and enormous recognition value: The Archetoys US Truck by Magis is a model car, which also delights design enthusiasts.
The idea for the Archetoys collection from Floris Hovers was inspired by the thought of interior balance of working and playing. The designer searched for recognizable forms and colours, which would transform the motorized vehicles into unique pieces that are even recognizable when the style is reduced to the absolute minimum.
The US Truck is such an archetypical object: The lorry with the long bonnet and the high driver’s cabin represent the “American Dream” and adventures in liberty. Emotions, recognition value, nostalgia and sentimental feelings… all this is caught inside of the Archetoys US Truck by Magis, which is the reason why it is much more than a children’s toy.
The US Truck of the Magis Archetoys collection is handmade out of industrially produced materials. The ball bearing mounted wheels are made of nylon.