Iconic shapes and enormous recognition value: The Archetoys US Truck by Magis is a model car, which also delights design enthusiasts.
The designer Floris Hovers was inspired by the idea for his Archetoys Collection when he thought about the inner balance between work and play. The designer searched for recognisable shapes and colours, which make motorised vehicles unique and which are still recognisable when the style is reduced to an absolute minimum.
The US Truck is such an archetypical object: The lorry with the long bonnet and the high driver’s cabin positioned far back on it is a symbol of the “American Dream” and stands for adventure and freedom like hardly any other vehicle. Emotion, recognition value, nostalgia and sentimental feelings… all this is caught by the Archetoys US Truck by Magis, which is why it is much more than simply a children’s toy.
The US Truck from the Magis Archetoys Collection is handmade out of industrially produced metal parts. The ball bearing mounted wheels are made of nylon.