The Taika series is popular since it was presented in 2007. That’s the reason why Iittala expanded the whole collection with some pieces in 2014, among them the Taika dishcloths.
And really, Taika is different: When I was a boy, I used to watch the small mole from the Czech drawer Zdeněk Miler and many other east European and Russian animation films. I still like the hand-drawn style of those animations, explained the designer Haapamiemi. That hand-drawn style is obviously in the pattern of the Taika series.
Taika adds completely new facets to the existing Iittala assortment, but still respecting the famous Mix & Match principle of Iittala, which represents the possibility of combining all the Iittala products with each other.