As modern interpretation of the Finnish tradition, Iittala prideful presents the Sarjaton collection and clinks the glasses for a completely new thinking approach of tableware. The soft contours and the thrilling decors of this exciting collection allow facets-rich combinations for a contemporaneous eating-culture.
Iittala brought six young Finnish designers out of fashion, product, graphic and digital design together to create a collection which wouldn’t only respect handicraft arts and eating rituals, bit also current values. Inspired by the Finnish way of life and a more conscious lifestyle, Sarjaton is the result of an innovative and common design process.
Translated Sarjaton means “without series” – the different single pieces work together in combination with other collections, but also as single elements. They enable creative combinations according to individual demands, suit the most different events without problems and therewith redefine liberty of flexibility.
Kay Frank revolutioned the table culture of his time since ever and embossed therewith the Iittala style of purist, often also geometric forms. With Sarjaton the Finnish company goes a step forward: Sarjaton is a complete and still reduced selection of 26 single pieces, where design plays a deciding role as well as the touch by the usage of materials. The single Sarjaton elements consist of glass, ceramic, ash wood and textiles, which can freely be combined with other products. Natural, damped tones such as peark grey, white, ancient rose, clay brown and rust red form the base for the tactile surfaces with patterns and reliefs on glossy as well as semi-matt glazing.
The soft design og Sarjaton is expressed the best by the refined forms of the plate, which ideally embody what the series is about: flowing forms, beauty and functionality.
Finnish tradition modernly interpreted
The roots of Finnish design lie in the history, the traditions and hostile lifestyle of the country and gain more and more attention: the objects have simple forms, but they are surely produced by craftsmen artists with wide ideas. This is how also Sarjaton reflects the core of the Finnish folk tradition and has also been inspired by cultural tradition, among others.
The pattern Metsä (forest) is homage to the forest, which doesn’t only cover the half of the Finnish country, but also offers protection and food to humans since ever. Colourful, traditional-Finnish stitching offers the inspiration for the Tikki (stitch) design and the Finnish art of braiding, whether hair, baskets o carpets was exemplarily for Letti (braided plaits) structure.
Sarjaton’s soft forms and natural colours embody the tradition which found its way into contemporaneous times and offer the possibility of developing own future oriented traditions.