Hare Mat from Droog Design is an exceptional large doormat with a high recognition value. The unmistakable animal form of the mat is a tribute to pictogram that the artist and graph designer Gerd Arntz shaped in the 1920s.
Pictograms are image symbols that are optimal understandable because of a most easy graphical presentation. The designer Ed Annink from the design office Ontwerpwerk follows this demand with its Hare Mat shape: consequently easy and reduced to the essence, the doormat is recognized as just a rabbit on the first sight.
A contribution to the easy understanding of the design is also given by the great doormat that is an extreme eye-catcher with its almost two meters of length. Furthermore it offers enough space to clean and deposit shoes.
The Netherlands Company Droof provides its animal-like doormats also in the form or a rhino. The Hippo Mat is as bright in its design and large in its size as the Hare Mat. Both designs were coined by Ed Annink and his design office Ontwerpwerk.