Hippo Mat from Droog Design is an unusually large doormat with high recognition value. The unmistakeable animal-form of the doormat is a tribute to the pictograms that the artist and graphic-designer Gerd Arntz has created in the 1920s.
Pictograms are picture-symbols that are perfectly understandable because of their most easy graphical presentation. The designer Ed Annink from the design office Ontwerpwerk follows this demand with his design of the Hippo Mat: consequently easy and reduced to essential outlines, the doormat is recognized as hippo on the first sight.
The easy understanding of the mat is also guaranteed by its huge size of more than one meter. Moreover it offers enough space to clean and park shoes.
The Netherlands company Droog offers its animal-like doormat also with the form of a rabbit. The Hare Mat is also transparent in its design and as large as the Hippo Mat. Both designs were coined by Ed Annink and his design office Ontwerpwerk.