A reduced Scandinavian design-language connected with traditional elements: characteristics of New Norm. That also describes the bread basket, a reasonably practical and simultaneously creatively innovative breadbasket out of synthetic felt.
The simple Scandinavian shape is real New Norm and the cleat lines offer a modern appearance to the Scandinavian comfort, on a damped and style-pure way. The baskets are stitched with discrete natural colours, suiting the other products of the New Norm world. The three sizes of the set of Menu (Ø 13.5 cm, Ø 17.5 cm, Ø 21.5 cm) suit many situations and demands: bread, chips and snacks; fruits, small finger food on the dining table, celebrations or simply the everyday.
The synthetic felt seems to be a surprising material-choice for a bread basket. This creative craziness however, has a very reasonable purpose, since it has some unique and practical functions: the baskets can be washed in the dishwasher – so there is no danger to ruin them with marmalade. The foodstuff-adapted felt is weightless, pleasant to be touched and very practical on the table.Also in our blog:
Danish flair on the Frankfurt consumer goods fair Ambiente