Chikuno say they inherit Japanese traditions and they want to pass it on to the following generation.
They say: "It is time to act by ourselves for all lives. Reuse traditional custom for wisdom. Change from original style into new style. Revaluate natural material as new material."
Bamboo charcoal is a material, which Japanese have been using for ages. Especially due to it's quality, people have used it for keeping the house fresh and clean. Recently, many people in Japan revaluate the use of charcoal, which is a good alternative to chemical substances that would be used otherwise. One example of it's application is the Cube air cleaner by Chikuno.
Website of Chikuno