{"title":"Auping","description":"\u003ch2\u003eAuping – Dutch tradition and sleeping comfort\u003c\/h2\u003e\n\u003cp\u003eAuping is a long-established Dutch manufacturer based in Deventer in the Netherlands. For more than a century, the brand has focused on high-quality sleeping comfort, combining functional design with quality and innovative solutions.\u003c\/p\u003e\n\u003ch2\u003eA history dating back to 1888\u003c\/h2\u003e\n\u003cp\u003eThe Auping story began in 1888, when Johannes Auping ran a forge in Deventer and developed a special spring base for a hospital bed. From these beginnings grew a company that, over the decades, became a well-known manufacturer of beds and sleep products.\u003c\/p\u003e\n\u003ch2\u003eInnovation as part of the brand identity\u003c\/h2\u003e\n\u003cp\u003eTechnical development has played an important role at Auping since its early years. The company works intensively on ergonomic solutions, ventilation and optimal body support during sleep, combining many years of experience with modern technology.\u003c\/p\u003e\n\u003ch2\u003eDutch design\u003c\/h2\u003e\n\u003cp\u003eDesign is also an important part of the brand philosophy. Auping stands for a clear, pared-back design language and regularly works with designers. Functionality, comfort and timeless aesthetics form the basis of its approach to design.\u003c\/p\u003e\n\u003ch2\u003eSustainability and durability\u003c\/h2\u003e\n\u003cp\u003eAlongside comfort and design, Auping places great importance on sustainability and the responsible use of resources. Durable materials, modern manufacturing processes and a focus on circular concepts shape the current direction of this traditional Dutch brand.\u003c\/p\u003e","products":[],"url":"https:\/\/www.connox.com\/collections\/auping.oembed","provider":"Connox","version":"1.0","type":"link"}