{"title":"wb form","description":"\u003ch2\u003ewb form – functional design from Switzerland\u003c\/h2\u003e\n\u003cp\u003ewb form stands for functional Swiss design with clear shapes and a pared-back aesthetic. The brand's roots go back to the company Wohnbedarf, founded in 1931, whose name is also the basis for the name wb form.\u003c\/p\u003e\n\u003ch2\u003eFunctionality at the centre\u003c\/h2\u003e\n\u003cp\u003ewb form's design philosophy is based on the idea of combining aesthetics with practical use. Clear lines, simple shapes and a high degree of everyday practicality define the brand's approach to design.\u003c\/p\u003e\n\u003ch2\u003eCollaboration with well-known designers\u003c\/h2\u003e\n\u003cp\u003eOver the course of its history, the company has worked with important designers and architects. These include Max Bill, Alvar Aalto and Marcel Breuer, whose different design approaches influenced the brand's development.\u003c\/p\u003e\n\u003ch2\u003ePreserving classic design\u003c\/h2\u003e\n\u003cp\u003eAn important part of the brand identity is its engagement with historical designs and different design periods of the 20th century. wb form relies on a timeless design language that outlasts changing interior trends.\u003c\/p\u003e\n\u003ch2\u003eSwiss design tradition today\u003c\/h2\u003e\n\u003cp\u003eTo this day, wb form combines its design tradition with a consistently functional understanding of design. Reduction, everyday practicality and the preservation of important design ideas are at the heart of the brand.\u003c\/p\u003e\n\u003cp\u003ewohnbedarf still makes furniture that stays relevant today – classics from the 1930s, 50s, 60s, 70s and 80s, as well as modern furniture of today that will become the classics of tomorrow. Arthur Rüegg, architect and professor of architecture, puts it aptly: \"wohnbedarf AG is more than just a furniture shop: since 1931 it has been an institution in Zurich, Switzerland, and a cultural conscience in matters of interior culture whose influence reaches far beyond the city.\"\u003c\/p\u003e","products":[],"url":"https:\/\/www.connox.com\/collections\/wb-form.oembed","provider":"Connox","version":"1.0","type":"link"}