With 32 products of 26 companies out of nine countries, the competition Design Plus shows also in this year how real high value emerges through exceptional design. Whether through exceptional functions, materials, manufacture methods or succeeded holistic concepts: the awarded products always offer the according Plus of design quality. A total of 214 companies out of 26 countries present their propositions at the contest. The winners are viewable on the Frankfurt Ambiente fair from the 9th to the 13th of February in the foyer of the halls 5.1/6.1.
Design with a higher value
One of the deciding duties of a designer is to create a higher value for the purchaser, reaching for more than beauty of a product. Innovation awards such as the Design Plus Award come into the game here. Dr. Michael Peters, manager of the Frankfurt fair: “really more value is created by design when it is strong in its concept, when it has a user value or when it has a meaningful additional function. Also production adapted factors play a role in times of global responsibility such as innovative manufacturing, new materials, environment suitability and social engagement.”
Design Plus is organized since 1985 by the „Initiative Form und Leben“. Its carriers are the Frankfurt Exhibition GmbH, the Rat für Formgebung, Frankfurt, and the German Industrie und Handelskammertag, DIHK, Berlin. Already then these criteria were deciding for the international Award Design Plus. Therewith it was wider thought regarding the value and higher value discussions of today. Dr. Michael Peters said about it: “Design was and is still more than exterior shaping. Design shapes the whole value of a product.”
A PDF catalogue with the whole winners of this year’s Design Plus competition are hier.