Numerous business customers as well as private visitors have the same problem every year: the dimensions of the Frankfurt fair makes it complicated to discover novelties, especially those of new or small manufacturers. In order to offer the possibility of complying excellent, new designed products and to forcedly present them to the fair visitors, the design award Design Plus was already born in 1985. This one awards exceptional design and exposes special novelties in a separate exposition on the Ambiente.
The Design Plus is managed by the „Initiative Form und Leben“ (form and live initiative) and the supporters are the Messe Frankfurt Exhibition GmbH, the Rat für Formgebung (Frankfurt design council) and the German Industry and chamber of commerce.
Expositors are able to present their products every year, exposing special design quality with their designs which haven’t been launched more than two years ago. If the product is approved by the design expert’s jury, it receives the Design Plus seal.