& design is a group of product- and Interface-Designers, which came together in 2005 in Tokyo. Its goal was, to get over the boundries between product and design. Should mean: The design loosen itself of the “classic shape“ of a product and is still understandable and usable for everyone independently of sex, age or nationality.
The result are products, which are unique in every way and make daily life of the users more beautiful.
For example the Icon Watch, which looks like it comes right out of the computer-monitor. & design dedicates this thematic on a whole collection.
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