& Design is a group of product and user interface designers who joined forces in Tokyo in 2005. Their goal was to overcome the boundaries between product and design. That means: design breaking away from the “classic form” of a product yet remaining understandable and usable for everyone irrespective of gender, age or nationality.
The result is products that are extraordinary in every respect and make their user's everyday life a little more beautiful.
An example is the IconWatch, that looks as if it came directly from the computer screen. This theme was devoted to a whole collection.
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