Hlynur Atlason is an Icelandic American designer. Since 2003, he operates the Atlason Studio, named after himself. He and his team have specialized in packaging and product design.
Atlason's clients are usually open to unusual solutions. Questioning conventions, pushing the dialogue around design and the thinking afresh of common products is the guiding principle for the Atlason Studio. The New Yorker design office wants user and products to interact with each other.
The studio of Hlynur Atlason put special emphasis on its inimitability. "Design", says Atlason, "is driven by boredom. What had originally been classic, is nowadays passé." This is where the American studio begins and keeps on reinventing products.
Website by Hlynur Atlason