Fabrica (FAB) is the communication research center from Benetton which came out of the feather from the culture rich company.
Fabrica isn’t a school, advertising company or university. It is a research center for applied creativity, a talents smithy, an art studio where young, modern artists out of the world can develop innovative projects and try new paths – in the areas of communication, design, music and film, photography, print-publicity and internet.
Based in Italy, more specific near Venice, Fabrica is a symbiosis of culture and economy. Unconventional ways are taken here that surpass borders and usual forms of simple publicity by far. Using modern communication possibilities and the undiscovered creativity of young talents a new “industrial culture” and a medial-overlapping information service emerge in the interdisciplinary work of Fabrica.
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