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To enable new user experiences. To develop first class design. To offer added value to the products. To make ideas achievable. To design solutions for the future.

These explained aims were typeset by dipl. Designer Sebastian Hoek and dipl. Designer Sascha Sartory, when they founded the design studio Formfusion in 2010 in Cologne’s heart. They met during their studies at the BUGH Wuppertal and worked in different design agencies inland and abroad before they founded their studio. They made have a great portfolio of experience in industrial design and product development. Their working field mainly concentrates on consumers goods for midrange companies as well as for global big concerns.

Formfusion unifies creative works of the most different disciplines of product development. The creative office of Sebastian Hoek and Sascha Sartory is fulfilled by a network of experts: Depending on the kind of project they are working on, the suitable external specialists are called for the according themes completing the team.

Both diploma designers understand product design as a development of product ideas keeping in mind the newest technologies, materials and trends, but also considering cultural facts. Their goal is to create new experiences for the user and to add value to products. Hoek and Sartory develop products together with their customers and they accompany these from the first sketch over the details design up to the serial production of it. Characteristics such as quality, longevity and ecology are thereby the most important ones.

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