Successful Living from Diesel
Diesel is ironic, unconventional, funny, explosive and creative. It's a form of being and clothing, which is now also becoming a furnishing style. It's a new adventure that adds to an individual design of your home and which goes far beyond all cliches when it comes to accentuating your own personality.
With „Successful Living from Diesel“ the well-known brand Diesel is entering the market for design furniture. The company presents its own collections of lighting and furniture in cooperation with Foscarini. The collection is located between Rock, Pop, Casual, Vintage, Graphic and Art. It’s also a broad collection, which speaks various languages and tells a lot of stories expressing the distinct Diesel lifestyle.
Strong as metal, soft as textiles, thin as a bright cage, shimmering as a chromed glass, but still unique and diverse – that’s what makes the lights by Diesel and Foscarini special.
Diesel and Moroso, the Italian manufacturer of furniture, have created a collection of cool and comfortable products, which originate from an informal idea of living. The target group consists of people, who prefer simple shapes interpreted from a modern point of view, whose key properties are high quality and an clean, straight-line style.
"We worked together with a team of designers from Diesel, which was lead by Wilbert, in order to develop the interesting idea of an alternative collection, in which two different coexisting aspects of several contemporary trends are represented: a dark one, inspired by the world of Underground, with an aggressive and enigmatic aesthetics, the other one jaunty, inspired by nature and visual lightness, with soft and inviting shapes."
Patrizia Moroso about the creative process, which she is personally supervising.
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