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Flötotto

Flötotto

Since the foundation in 1906 by Heinrich Flötotto, the Gütersloh-based company Flötotto has constantly evolved, becoming one of the most famous furniture brands in Germany.

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Flötotto Furniture - Entrepreneurial Spirit since 1906

Since the foundation in 1906 by Heinrich Flötotto, the Gütersloh-based company Flötotto has constantly evolved, becoming one of the most famous furniture brands in Germany. Every third German knows the traditional company, which is led in fourth generation by the founder’s great-grandson Frederik Flötotto since 2008.

From furniture workshop to serial production: The early change to industrial production allowed the company to grow into a large furniture factory quickly into the 1940s.

Heinrich’s sons Franz and Fritz entered the company. While Franz continued to manufacture living furniture, Fritz began developing ergonomically shaped office and school furniture in the 1950s. In 1952, he patented the later world-famous innovative Pag shaping seat: a seat shell for chairs that is made from plywood impregnated with phenolic resin - in principle a wooden shell with the advantages of plastic. More than 21 million of the Flötotto shaping seat have been sold. Between 1969 and 1991, the third generation of the family joined the corporate heritage.

Independent from each other, the sons of Franz, Elmar and Hubertus, and Fritz's son Reinhard developed different business segments relating to the production or sale of furniture for private and public areas.

In the 1970s, a future-oriented design that still characterises the strong image of the brand emerged. The Flötotto profile system is a robust, stable and very flexible design that is a classic today. At the same time, Flötotto was the first company to distribute its furniture directly to private customers.

After the expansion in the 1980s and financial difficulties in the late 1990s – in this phase, there were changes to the business constellation and management – the company reentered its path at the end of 2007 when the Elmar Flötotto Holding purchased the Flötotto brand and production rights. Since 2008, Flötotto System Furniture GmbH works under the family-led Elmar Flötotto Holding. As a fixed institution of the international design branch, the holding proves its competence in furniture and lamps as well as accessories for the kitchen, bathroom and office again and again with its brands Flötotto, Authentics and Sitting Bull.

Flötotto and the Fut

A Company in Motion The continued development of innovative and flexible institutions is the top priority of Flötotto. A team of internationally renowned designers focuses on these questions: How will we live, work and learn in the future? And how can Flötotto contribute to designing the future of living, learning and working, taking into account ergonomics, ecology and sustainability? To this end, the company invested more than 3 million euros in 2011 alone for state-of-the-art manufacturing techniques as well as product development at the production base in Delbrück-Westenholz. With the development of the chairs collection PRO, which was created in cooperation with designer Konstantin Grcic, Flötotto continues the successful tradition in manufacturing school furniture from 2012.

Website of Flötotto


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