Series 7 – a classic chair celebrates its birthday
Arne Jacobsen designed the Series 3107 in 1955 and therewith he created a timeless classic. The chair convinces with a withdrawing appearance and functional versatility, equally current then and today. Several millions of sold specimen and a place in the most renowned museums and design collections of the world are the reason why the Series 7 by Arne Jacobsen is considered to be a classic piece among all chairs. Timeless design and a high demand on quality and functionality characterize the iconic design of the house of Fritz Hansen.
Fritz Hansen celebrates the classic piece according to the motto “The Perfect Shape” in the event of the 60th birthday. New colours by the artist Tal R and a special collection of posters that celebrate the “perfect shape” of the Series 7 were presented.
Seven posters display the sensual silhouette of the chair in the according style of the decade. From the 50s to modernity, from abstract to graphic, from Pop-Art over graffiti to Minimal Art – the Series 7 over the course of time.
The Series 7 chair doesn’t only sit at a table or a bar anymore, since the walls are as well able to hold the iconic shape of the design of Arne Jacobsen now.