40 years of easiness: reisenthel celebrates its anniversary

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Article from the 2011-07-11

Happy Birthday! The reisenthel company celebrates its 40th anniversary this year. The family business became especially famous by the functional and flexible bags, such as the Carrybag, the Carrycruiser or the Easybag. Since 10 years the products wear the unmistakable handwriting of Katja Horst, who is responsible for the products’ development as a product designer.

Since its foundation in 1971, reisenthel stayed a family company. Forty years after the first key-ring, reisenthel today shows up as healthy company in the new company-base in Gilching. The company consists of Peter Reisenthel as owner in the leading position, responsible for the design philosophy, his wife Rita Reisenthel, bringing communication and creativity where it should be, and Patrick, son of the first marriage who begun in the purchasing area after he graduated in business, leading the purchasing area today.

The reisenthel history began in the 70es with a keychain. Bags, storage systems, shelves and Paravents followed. Reisenthel concentrates continuously on everyday products and tries to mirror time spirit through design. Especial importance is laid on the selection of the materials whereby high quality and recyclability are extremely focused.

Find more information of the whole history of the company on the special homepage about the 40th anniversary or reisenthel.


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