Article from the 2012-05-30
In the following years, until the 1980es, he embossed the typical, clear appearance image of the products by Braun. Rams was never satisfied with only being a part of the design-revolution in development of household devices, he always wanted to create new lifestyles for himself and others.
His own rules therefore include to create “simple” pieces of furniture, free from all the unnecessary, dramatically acted and modern things. His products should be decent in their form; harmonic and thought until the last detail; he had the aim of creating flexible and easy adapting things.