Pantone colour of the year 2014: Radiant Orchid

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Article from the 2013-12-20

The Pantone colour of the year 2014 is Radiant Orchid. The powerful purple tone with the number 18-3224 in the Pantone colours system is very likely to become the trend colour of the new season.

Pantone denominates Radiant Orchid as an ”expressive, exotic and shiny orchid flower with trust and warmth”. But Radiant Orchid is also a strong and capturing purple tone with undertones of fuchsia, violet and pink without this nearly philosophical description.

Violet was already considered mysterious and creative in the classic theory of colours. Pantone considered this perception for Radiant Orchid: ”while the colour of the year 2013. Emerald Green, represented growth and innovation, Radiant Orchid encourages creativity and inspiration as colour of the year 2014”, explained Leatrice Eiseman, manager of the Pantone Color Institute. ”as an invitation for innovation, the colour Radiant Orchid encourages creativity and originality – important factors in today’s society.”

Tension between blue and red

Radiant Orchid lives from the tension between cold blue tones and warm red nuances. The hint of complementary colours makes Radiant Orchid surprisingly compatible with different colours. For home design, interior architecture and fashion there are many possibilities to be tried.

Regarding interior design, Pantone immediately indicated that Radiant Orchid perfectly suited served tables with colours like olive green and dark grey tones, as well as equally fresh colours like turquoise and bright yellow – thanks to the combination of warm and cold elements as well as the clever Color Matching System of Pantone. The vivid Radiant Orchid by Pantone is furthermore suitable to refresh neutral tones such as grey, beige and taupe and to fill them with life. Last but not least the colour of the year 2014 is such individual, that it cannot be found everywhere.

Clothes in the Pantone colour Radiant Orchid make up a vital and powerful impression for the carrier, according to Pantone. The coming trend colour of the season will be seen on catwalks of the world in the beginning of 2014 at the last: The fashion designers Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschj already confirm that the colour Radiant Orchid will enter their upcoming collections. For women and men equally.

A lot of efforts for the new trend

The US-Estate based New Jersey company Pantone didn’t renounce any efforts when it came to find out the current colour of the year Radiant Orchid: Pantone has ”an army of trendscouts search in night clubs and small scene magazines, analyse politics and global crises, watch YouTube videos and blogs” to find what’s in, according to an article of the “Stern” magazine of June 2012.

Industry also works according to the Pantone colours: When the experts of the USA for example declared neon colours as trendy, instantly there were neon colours in cosmetics, car, textile and wallpaper manufactories. While 2013 was embossed by a lot of green, we shall expect a purple year 2013 because of the Pantone colour of the year 2014, Radiant Orchid.

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