reisenthel novelties & reisenthel Charity Initiative 2012

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Article from the 2012-03-23, by Markus Abraham

The reisenthel company presents numerous novelties for the year 2012. Some of them are the transport genius multicargo, the uncomplicated and stylish bag stylebag M, the universal hanging-organizer multiboard or the dynamic cityrucksack.


The cityrucksack is especially focused in the this-year’s novelties-selection, since it is part of the reisenthel Charity Initiative „children need a helping hand“.

The Charity Initiative emerged when Peter Reisenthel became grandfather for the first time in the year 2009. This event made his appreciation of the world children grow up in a bit sharper. This is the reason why reisenthel began the initiative. 1 Euro from every sold motherchildbag went to selected children daycare-centers. The success was enormous! More than 50 happy and partly wonderful creative applications reached reisenthel. And this is how already in the first 2 years of charity, more than 25 centers were supplied with 67.500 Euro.

Every non-profit organization can present an application with an eligible idea for children from 2012. Reisenthel therefore donates 1 Euro from every sold cityrucksack backpack for the initiative!

Find further information about the initiative at:

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