Karimoku Furniture, Inc. invited Teruhiro Yanagihara to lead their recently founded daughter company Karimoku New Standard’s as creative director in 2009. He was to collect ideas by international design talents and bundle them for Karimoku New Standards. These basic approaches also made the brand advance.
“Small Object” is the concept of Karimoku New Standard, a phrase that wants to become everyday in the life of the user. For them, it is important to differentiate where there is potential and where there are more short-lasting trends. The selection of the articles was adapted to personalities focusing on individuality. This flexibility and function inside different lifestyles however, aren’t the only characteristics of Karimoku New Standard, they are much more experimental ways and methods that make up the achievement of the aim of establishing new standards.
The history of Karimoku Furniture, Inc., one of the leading wooden furniture manufacturers of Japan, began in 1940. Shohei Kato founded the company in a small carpentry shop in Kariya, Aichi Prefecture. Soon after, he acquired a wooden company whose work could be traced back to the Edo Era.
Knowledge regarding wood processing, surface treatment, and painting adapted to new technologies has then been collected by different cooperations. Post-war, yarn-spinning machines supported Japanese reconstruction, sewing machines, piano pieces, and TV tables have been manufactured since the 1950s.
Only in the 1960s was the long desire of the company to create original furniture pieces for home-adapted markets finally fulfilled. Since then, Karimoku concentrated on following the initial concept - manufacturing “High-tech and High-touch” products.
Karimoku – New Standard is a part of the larger Karimoku group that also includes retailers and a wide distribution network. While the mother company concentrates on traditional segments, Karimoku – New Standard focuses on new, experimental ways, far from the classics. The attention-attracting products are innovative and exceptional.
Website of Karimoku New Standard