The Karimoku Furniture Inc. invited Teruhiro Yanagihara to lead their recently founded daughter Karimoku New Standard’s creative direction in 2009. The demands to him thereby were to collect ideas of international design talents and bundle them for Karimoku New Standards. These basic approaches also made the brand advance.
“Small Object” is the concept of Karimoku New Standard, a phrase that wants to interfere in the everyday of the user. For them it is important to differentiate where there is potential and where are more short-lasting trends. The selection of the articles was adapted to personalities focusing on individuality. These flexibility and function inside of different lifestyles however, aren’t the only characteristics of Karimoku New Standard, much more there are experimental ways and methods that make up the achievement of the aim of establishing new standards.
The history of Karimoku Furniture Inc., one of the leading wooden furniture manufacturers of Japan, began in 1940. Shohei Kato founded the company then in a small carpentry in Kariya, Aichi-Prefecture. Soon after, he acquired a wooden company whose work could be followed back to the Edo-Era.
Know-how of wood processing, surfaces treatment and painting adapted to new technologies has then been collected by different cooperations. In the post-war time, yarn spinning machines supported the Japanese reconstruction, sewing machines, piano pieces and TV tables have been manufactured in the 1950s.
Only in the 1960s the long desire of the company, of creating original furniture pieces for home-adapted markets was finally fulfilled. Since then Karimoku concentrated on the following of the initial concept, the manufacturing of “High tech and High touch” procucts.
Karimoku – New Standard is a part of the larger Karimoku group that also includes retailers and a wide distribution network. While the mother company thereby concentrates on traditional segments, Karimoku – New Standard focuses on new, experimental ways, far from classics. The attention attracting products are thereby innovative and exceptional.
Website of Karimoku New Standard