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Menu - New Norm

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Tableware by Menu: New Norm Series to Mix and Match

Beautiful shapes and excellent utility: New Norm sets new standards for timeless Scandinavian design!

New Norm is a product series by the Danish manufacturer Menu. The architects and designers Jonas Bjerre-Poulsen and Kasper Rønn from Norm Architects are responsible for the New Norm products. Their products are characterized by beautiful shapes and excellent use.

The New Norm series by Menu features a wide range of different product, including: a carving set, salt and pepper mills, bowls, teapots and thermo cups. Nevertheless, all of the New Norm products have a simple design and high functionality in common.

For Jonas Bjerre-Poulsen & Kasper Rønn, good design responds to the real demands of the users without neglecting the sensual aspects. A classic, recognizable shape combined with a new, original twist that attracts attention. A surprising, small detail or the use of a new material creates the desire of touching a product, smelling it or enjoying its sound when it is placed on the table.

New Norm products bring function and beauty together, add the special aspect of timelessness and soul and set new standards for timeless Scandinavian design.