Pretty forms and excellent utility: New Norm sets new standards for timeless Scandinavian design!
New Norm is a product collection by the Danish manufacturer Menu. The architects and designers Jonas Bjerre-Poulsen and Kasper Rønn from Norm Architects are responsible for the New Norm products. Their products are characterized by pretty forms and excellent use.
The products of the New Norm collection from Menu came out of the most different thematic areas. A carving set as well as salt and pepper grinders, bowls, teapots and thermo cups are part of the collection. New Norm products do all have the simple design and the high functionality in common.
Good design accords to the real demands of the users without neglecting the sensual aspects for Jonas Bjerre-Poulsen & Kasper Rønn from Norm Architects. A classic, recognizable form combined with a new, original turn attracts attention. A surprising, small detail or the use of a new material creates the desire of touching a product, smelling it or enjoying its sound when it is placed on the table.
New Norm products bring function and beauty together, add the special aspect of timelessness and soul and set new standards for timeless Scandinavian design.