Prepara - Banner with Evak storage container
Prepara

Prepara

Prepara's aim is to offer products that user's like to cook with. Furthermore they should spare a little time, so that the kitchen remains clean and tidy even when the meal is done.

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Prepara develops products that are oriented by realistic demands of people. Since the ides of founding Prepara only emerged out of this aim. The history started at Thanksgiving.

One Thanksgiving, Julie (a product designer) and her mother, Inna (a fabulous cook) took turns crushing garlic cloves. The garlic perfumed the bread stuffing, was whipped into luxurious potatoes and flavored Inna's special vinaigrette. Working side by side in Inna's Ohio kitchen, mother and daughter shared treasured family recipes, and a cook's secret touch, as they can only be handed down from one generation to the next.

But before long, both were tired of squeezing. Their arms and hands ached. "Why don't they make a better press?" Inna asked. "It's always such a pain to squeeze more than a few cloves."

Inna asked at the right time. Her kitchen was filled with inventive thinkers: her engineer husband; two daughters with a keen love of style and cooking; one son-in-law (Julie's husband, Dean) an award-winning product designer; and the other son-in-law the holder of an MBA. Before long, the ideas were really cooking...but only one survived straight through to pie and coffee.

Before long Prepara, a stylish new kitchen product company, was born, offering the hip cook everything from an innovative cookbook holder to a modern ice cream scoop.

Prepara products, now carried by top retailers across the country, are priced competitively (like VWs) but drive like luxury BMWs. And their design team never settles.

Every new prototype undergoes rigorous breakfast table debate-both at home and in the office kitchen. If it makes it through to the evening meal, there's a good chance they'll try producing it.

Prepara's aim is to offer products that user's like to cook with. Furthermore they should spare a little time, so that the kitchen remains clean and tidy even when the meal is done.

Website of Prepara