pure position is a development platform for formally conservative and functionally ambitious home furniture. The founder Olaf Schroeder established the label in 2008 initially to market the children’s furniture “growing table”, which has since established successfully on the design-oriented German furniture market. In 2010 pure position presents further concrete and readily distributable furniture solutions on the imm cologne. Experimental furniture concepts, which will be ready for further joint development with the furniture industry on the basis of an open development platform, will be presented, too.
Website of pure position