SENZ was started out of pure frustration with traditional umbrellas. Traditional umbrellas tend to break quickly, they go inside-out, poke you in the eye, give you bad visibility, etc... They're just very uncomfortable. This view started the company's quest for the ultimate umbrella.
The company is constantly working on new stuff. It doesn't stop with these brand new umbrellas. They want to surprise people with great new products every year, several times a year.
Functional improvements are also important to them. They want their products to make people’s lives just a little bit easier.
But more important, they believe that life is about having fun! It should be fun to use their products. And if such a functional and fun product also looks cool, that's a big bonus to them.
Website of Senz