Wogg was founded by the cousins Willi Glaeser and Otto Glaeser in 1983. It was their vision to create, develop, mass produce and distribute an independent furniture collection under a new brand name. They combined their initials to form what today has become the internationally reputed furniture brand Wogg. Initially, they launched their brand on the Swiss market with a range of 7 products. The “post forming technique” developed in 1972 at the cabinetmaker’s workshop Glaeser AG, headed by Willi Glaeser, served in the initial phase as the basis for the product development.
Already in 1984, only one year after the founding of the company, the Wogg furniture concept received attention and was being sold on the international market. In the meanwhile, Wogg products are now available in the high-end furniture trade in more than 30 countries.
A variety of Wogg products have received design prizes and awards. Today, a large number of furniture pieces from the Wogg collection are already recognized as classic. The furniture collection is also characterized by outstanding versatility; most of the furniture pieces can be used in both: at home and in the office as well as in public buildings.
The business philosophy of Wogg is based on the values innovation and emotion.
The innovations are reflected in the use of high-quality and unusual materials and the employment of high-precision processing techniques, often developed by the company itself. Curiosity and the desire to create something new are the driving forces. Pleasure and identification with the brand are the emotions, which are intended to be evoked.
The product development was launched from the beginning with the help of highly reputed designers, such as Hans Eichenberger or Trix&Robert Haussmann and, in recent years, designers like Jörg Boner, Atelier Oï, Alfredo Häberli or Christophe Marchand. The intensive commitment of all involved in the process, from the very first conceptual sketch to the finished ready-for-sale product, is characteristic of the passion that goes into making Wogg.
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