Wogg was founded in 1983 by cousins Willi Glaeser and Otto Glaeser with a vision of developing their own furniture collection and industrially manufacturing and selling it under a new brand name. They combined their initials to form today’s internationally famous furniture brand Wogg. Initially, they launched their brand on the Swiss market is a range of 7 products. The "postforming technique", developed in 1972 in the carpentry Glaeser AG headed by Willi Glaeser, served as the basis for product development in the initial phase.
One year after founding, Wogg's furniture ideas were internationally observed and sold in 1984. The Wogg products are now available in upmarket shops in over 30 countries.
Various products by Wogg have received design prizes and awards. A large number of furniture pieces from the Wogg collection are already considered classics. The furniture collection is also characterised by outstanding verstility; most of the furniture pieces can be used both at home and in office and public buidlings.
Wogg's business philosophy is based on the values of innovation and emotion.
The innovations are reflected in the use of high-quality, unusual materials and the employment of high-precision processing techniques, often developed by the company itself. Curiosity and passion for creating something new are the driving forces, intended to evoke joy and identification.
Since the beginning, product development is carried out with renowned designers such as Hans Eichenberger and Trix & Robert Haussmann, and in recent years designers such as Jörg Boner, Atelier Oï, Alfredo Häberli and Christophe Marchand. The intensive commitment of all those involved in the process, from the very first conceptual sketch to the finished ready-for-sale product, is characteristic of the passion that goes into making Wogg.
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