"Make it Simple"
Y-Ply stands for simple, minimalist and elegant design. The company gets support from the French industrial design team of the Agence Fritsch-Durisotti. The focus in the design of Y-Ply is simplicity. Y-Ply’s guideline is always "make it simple”. However, "make it simple" is certainly one of the most difficult tasks of all, probably because the minimalism must be combined with elegance, and simplicity needs to raise the benefits of the product.
Website of Y-Ply