Trends and News from the Milan Furniture Fair 2018

The Salone del Mobile and Fuorisalone are some of the most spectacular events in the design world. For one week during the year, the Italian fashion capital attracts design connoisseurs from all over the world to experience the design fairs that enchant all five senses. In churches and city palaces, between lemon trees and ancient frescoes, manufacturers present their products and prototypes for the next season.

Find out here what trends, furniture and lighting design we can look forward to:

Hay Palazzo Clerici - Salone del Mobile Dapper Chair

Classic Italian brands are rarely discreet at the Salone del Mobile. Whether it is Moroso, Seletti, Zanotta, or Alessi, they are mostly known for unusual and experimental designs, as is the Lombard fashion metropolis itself.

The Renaissance of Pop Art

Rich red and green colours meet figurative design as well as pop art prints on furniture, wallpaper and fabrics.

This style is seen with Kartell, an Italian manufacturer well-known for using plastic in furniture design, who this year surprised its audience with the La Double J. series by J.J. Martin. In the upcoming season, colourful retro fabrics and patterns adorn Kartell’s classic pieces. A must-have for all fans of the 60's and 70's.

La Double J Series by Kartell

Moschino for Kartell

In addition to other surprises - such as the new wood chairs by Philippe Starck - Kartell has something else in store for fashion enthusiasts. As a result of the cooperation with the Italian fashion brand Moschino, the TOY teddy bear lamp was created, featuring a T-Shirt on which the phrase "this is not a Moschino toy" is inscribed. This piece perfectly captures the classic humour of the American chief designer Jeremy Scotts.

Kartell - Moschino Teddy lamp

In general, the animals theme was omnipresent this year, both as prints as well as objects Combined with tropical colours and motifs, bird, monkey - and bear designs are taking over our living spaces.

Scandinavian Purism

The Scandinavian design remained faithful to its restrained style. Artek, for example, dealt with the subject “Graph Paper” and addressed life in small spaces with functional and timeless furniture. In keeping with the urbanisation, lack of living space in the city, and the Tiny House movement, Artek shows that “Less is More”

Reduced elegance was also presented by Fritz Hansen with the wooden chair N01, which was created in cooperation with the Japanese studio Nendo. After 61 years, the purist design is the first solid wooden chair from the brand’s entire range. Like a puzzle, the chair is crafted from 23 individual pieces and embodies the symbiosis of Japanese design and Danish craftsmanship.

Artek - Tiny Living at the Salone del Mobile

N01 Chair by Nendo for Fritz Hansen

Hay in Palazzo Clerici

Scandinavian minimalism meets Italian elegance in the Palazzo Clerici, where the Danish brand Hay presents its new pieces framed by golden mirrors and artistically adorned frescos.

The mix of contemporary furniture and accessories and the magnificent Italian ambience worked surprisingly well. The celebrated break in style reveals how versatile Hay's furniture and accessories can be.

Hay not only presented the New Order System by Stefan Diez, but also introduced a number of new projects including the Eiffel series and the Bernard chair by Shane Schneck, which showed that combining different colours and materials significantly changes the presence of a piece of furniture.

New fabrics and colours are also available for the Dot cushions, the Can Sofa and the Palissade garden furniture.

Bernard Chair by Shane Schneck for Hay

Gubi - Retro-Design in the 20’s Style

No less glamorous, the Scandinavian manufacturer Gubi - who first appeared in Milan - staged its retro-inspired novelties at the 18th-century Palazzo Serbelloni. Gold, leather, velvet, glass and other high-quality materials characterise Gubi's furniture and accessories, which offer a reinterpretation of 20s and 30s style Art Deco. Featured novelties included the Moon series from Space Copenhagen, the Rest bed, Reverse sofa and a re-edition of the Pacha Lounge chair or sofa by Pierre Paulin.

Other highlights of the Salone del Mobile 2018 in our image gallery

Pre-Order the Fairs New Products Now!

Discover these items and many more new products in our shop soon. Do you know exactly what you want? We are already accepting reservations and pre-orders on demand via our customer service.


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Article from the 2018-04-25, of Anja Beckmann

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