In 1984, when Steen Georg Christensen and Erling Andersen designed the Picto clock, they mainly wanted to further develop the conventional clock design and focused on form and function. The designer duo also wanted to create a "picture" of time, which they successfully did to the extent that today Rosendahl Picto has become a modern classic.
Picto's graphic expression is modern and minimalist, making the wall clock more contemporary than ever. The clock's other strengths lie in its revolutionary rotating dial, which sets Picto apart from other clocks even after 30 years on the market. While conventional clocks display time with ticking hands, the Rosendahl Picto's dial itself rotates - based on the idea that the world rotates and time passes. The hour hand is a fixed spot on the dial. Together with the "normal" minute hand these are the only elements on the clock. Less is often more.
As a design object, the Rosendahl Picto wall clock is unique. For example, it was designed entirely without the usual glass cover - a surprising and fresh effect that accentuates the rotating dial against the background of the wall and encourages people to reach out and feel the passing of time. The glassless design also draws attention to the high-contrast colours of the hour and minute hands.