The designer Morten Løfberg created his Marten poster with a characteristic expression for Paper Collective: The Marten displays an anthropomorphic animal, which looks very human with the look on its face and the hat it wears.
The humanization of animals is typical for the designer Morten Løfberg, who re-contextualizes appearances and personalities of humans. The Danish designer prefers to draw with fine liners on cardboard, creating pictures with many details and a hint of humour. Løfberg needs 4 – 6 pens for each picture. There is the name of the designer written decently on the base of his pictures, also with a fine liner.
The Marten Poster is made of heavy 200 g/qm Munken Lynx paper. This kind of paper has archive quality and it is naturally FSC-certified. Paper Collective produces the art print with the Nordic seal of environmentally friendliness, similar to the Blue Angel of Germany.
The Paper Collective “The Marten Poster” is limited to 300 pieces all over the world. Moreover one part of the gain of it is donated to a charitable organization, chosen by the designer – in the case of the Marten poster from Morten Løfberg, the donation goes to the Danish cancer aid.