The Camera picture by Lyon Beton is a piece of pure contemporary art. Bertrand Jayr introduces street art into our living rooms.
Bertrand Jayr is popular because of two things: He translates existing forms into new contexts and he likes to work with concrete. Why shouldn’t pictures be made of concrete as well? The used lightweight concrete with its characteristics reminds us of a screen instead of something made of concrete because it is tire-proof, pressure-resistant and relatively flexible – but it is also rougher, more heavy and impressing than every other screen.
Street art at home
The designer Bertrand Jayr erases the borderlines between art and design. With his art prints on concrete, the French designer transferred street art into our homes for the manufacturer Lyon Beton.
The Camera picture from Lyon Beton appears with Graffiti style. The motive looks like done with a spray-template (among experts: Stencil), making the street art look more authentic, reminding us of famous artists like Banksy. Each one of the pictures has its own “grain”, since they are made of concrete, becoming unique, while the material also surprises experienced art enthusiasts in the context of wall art.