The Loop keychain was designed by Peter Kroehl for manufacturer Philippi.
It keeps your keys together and makes them look good. Keys are held by a rubber loop and a steel clip keeps them from falling off.
Design manufacturer Philippi from Hamburg/Germany creates design object of all sorts. They are well known for their use of high-quality materials and their love for detail.
The Loop keychain has been awarded the Red Dot Award and the IF Design Prize.