As a modern interpretation of Finnish traditions, Iittala proudly presents the Sarjaton collection and introduces a completely new approach to tableware. The soft contours and the unusual decors of this exciting collection allow multi-facted combinations for a contemporary cuisine.
Iittala brought six young Finnish designers from fashion, product, graphic and digital design together to create a collection which would not only respect handicraft arts and eating rituals, bit also current values. Inspired by the Finnish way of life and a more conscious lifestyle, Sarjaton is the result of an innovative and collective design process.
When translated, Sarjaton means “without series” – the different single pieces work together in combination with other collections, but also on their own. They enable creative combinations according to individual demands, are suited to the most different of events without problem and therewith redefine liberty and flexibility.
Sarjaton is a complete but still reduced selection of 26 single pieces, where the haptic feel plays a deciding role in design and choice of materials. The single Sarjaton elements include glasses, ceramics, ash wood and textiles, all of which can be combined with other products without any problems. Natural, muted tones such as pearl grey, white, ancient rose, earth brown and rust red form the base for the tactile surfaces with patterns and reliefs out of glossy as well as semi-matte glazing.
The soft design of Sarjaton is expressed the best through the refined forms of the plate, which perfectly embody what the series is all about: flowing forms, beauty and functionality.
The pattern Metsä (forest) is an homage to the forest, which not only covers half of Finland, but also offers protection and food to humans since the beginning of time. Colourful, traditional Finnish stitching offered the inspiration for the Tikki (stitch) design while the Finnish art of braiding, be it hair, baskets or carpets, inspired the Letti (braided plaits) structure.