Moooi

In the year 2001, launched by Marcel Wanders, Casper Vissers, and Hans Lensvelt, the Moooi collection quickly became the flagship of contemporary Dutch design.

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The Dutch design brand Moooi was founded by Marcel (art director) in 200, along with Casper Vissers (managing director), and Hans Lensvelt (production manager).

In Dutch "mooi" (with two "O") means beautiful - Moooi thus means "extra nice" (with three "O"). The young design company gathered in its collection both works by well-known names and talents in the Dutch design scene, such as Joep van Lieshout, Edward van Vliet, or Bertjan Pot, as well as international designers, such as Jasper Morrison and Ross Lovegrove.

The Moooi collection primarily focuses on the area of lighting and furniture. The most unusual and most famous designs have been personally penned by Marcel Wanders, the art director. From the crooked Ming ceramic vase, to the horse lamp and rabbit lamp, the diffusor of which is carried by a life-sized horse or rabbit, to the padded and clumsily-acting V.I.P.

Chair, all Moooi products offer a moment of surprise and aim to cause a certain effect. Also, the production of many Moooi products is as exceptional as their appearance. The shape of Spongevase, for example, is taken from a natural sponge, its fingerprint - in a process developed especially by Wanders - set in porcelain, makes each individual vase unique. Overall, Moooi embodies the Dutch design style like hardly any other company. A look at the long list of people associated with the company shows how Moooi can reap the rich rewards that thrive in the greenhouse of Dutch design, architecture, and the art scene.

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