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Against Throwawayism! Good design that passes the test of daily use.

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Iittala was founded as glass factory in 1881 in the Iittala city in the south of Finland. iittala is worldwide famous for its Nordic design with clear, nature close shapes and therewith a forerunner of the beloved Scandinavian design, which leaves all unnecessary ornaments behind, concentrating on clear, functional and elegant forms.

The Alvar Aalto Vase appeared in 1936, being a cult object of worldwide Finnish design today. The brand iittala doesn’t only stand for glass products today, but also for high quality cooking utensils and dishes such as the Origo series and the Teema dishes.

People have become aware of the value of durable design and it seems like the designers that work for Iittala are not entirely innocent of that.

Iittala kept to the principle that good design must pass the test of being used every day. Therefore the objects must resist whatever can happen to then when they are used frequently and they must as well resist changing trends and tastes of the users in order to be loved and valued after many years.

Many of the earliest designs are still sought-after and still being produced: This adds a special credibility to Iittala. Iittala makes an effort to create things that think ahead. No matter what you buy, all the things should get a deeper sense besides their shape and their apparent function. Some of the ideas can be characterised as brilliant, others are thoughtful and praiseworthy.

Kid's dishes, for instance, help the little ones to get along with the table just like their parents. The kids of course are not aware of it, but every single object was created the way that children get the feeling to be skilled and therefore become more self-confident. Certainly, it would not be amiss to design the set in a funny way so that the children look forward to the meals.

Due to their materials, other objects are unique as well. The red Aalto vase Savoy, for instance, consists of genuine red glass, an art that only little manufacturers have a command of and use it. This uniqueness results from the use of special materials, in this case from the admixture of gold salts that gives the vase this distinctive colour brilliance.

Website of Iittala