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Against Throwawayism! Iittala creates good design that passes the test of daily use to combat throw-away mentality.

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Iittala was founded as a glass factory in 1881 in the city of Iittala in the south of Finland. Today, Iittala is worldwide famous for its Nordic design with clear, natural shapes and is thus a forerunner of the popular Scandinavian design that leaves unnecessary ornaments behind, concentrating on clear, functional and elegant forms.

The Alvar Aalto Vase appeared in 1936, becoming a worldwide cult object of Finnish design. Today, the brand Iittala stands not only for glass products but also for high-quality kitchen utensils and dishes such as the Origo collection and Teema dishes.

People have become aware of the value of durable design and it seems that designers who work for Iittala have played a part in this development.

Iittala has maintained the principle that good design must pass the test of everyday use. To this end, the objects must resist whatever may happen during frequent everyday use as well as last through changing trends and tastes of users so that they will be loved and valued many years later.

Many of the earliest designs are still sought-after and produced: This adds a special credibility to Iittala. Iittala makes an effort to create objects that think ahead. No matter what you buy, all the things should have a deeper sense behind their shape and apparent function. Some of the ideas can be characterised as brilliant, others are thoughtful and praiseworthy.

Kid's dishes, for instance, help the little ones get along at the table just like their parents. The kids of course are not aware of this, but every single object was created so that children get the feeling of being skilled and thus become more self-confident. Certainly, it would not be amiss to design the set in a funny way so that the children look forward to their meals.

Due to their materials, other objects are unique as well. The red Aalto Vase Savoy, for instance, is made of genuine red glass, an art that only few manufacturers have a command of and use. This uniqueness results from the use of special materials, in this case from the admixture of gold salts that gives the vase this distinctive colour brilliance.

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