Established in 1954, Zanotta is one of the recognized leaders in Italian industrial design.
Guided by the insight and wonderful entrepreneurship abilities of the founder Aurelio Zanotta, the company was presented for the first time in the 1960s in the international design spotlight without leaving it since then. The whole success came thanks to Zanotta's products: emblematic for both their formal and technological innovations.
In the late 1980s Aurelio Zanotta gave the following explanation of his success. "During the 1950s and 1960s the furniture and furnishing accessories industry was bubbling over with creativity. Some companies which currently are leaders in the industrial design field and have gained international status were sharp enough then to grasp the crux of the design and manufacturing problem. It was possible to produce both profits and culture, at the same time."
Internationally famed architects and designers have always been called in to create the products. Some of them are: Achille Castiglioni, Gae Aulenti, Marco Zanuso, Ettore Sottsass, Joe Colombo, Alessandro Mendini, Andrea Branzi, Giuseppe Terragni, Carlo Mollino, De Pas-D’Urbino-Lomazzi, Enzo Mari, Bruno Munari, Alfredo Häberli, Roberto Barbieri and Ross Lovegrove.
Today's collection comprises all kinds of furniture pieces: armchairs, sofas, storage units, bookcases, chairs, tables, coffee-tables and furnishing accessories.
Diverse manufacturing technologies are employed. In harmony with the corporate philosophy aimed at R&D, they allow the advanced use of a lot of materials, such as metals (aluminum alloy, stainless steel, brass, bronze, etc.), plastics, glass, marble, granite, wood, fabrics and leather.
In 1989 the "Zanotta Edizioni" collection was added to the line; these furnishing objects are close to applied arts. Freed from the constraints of mass-production, the collection's articles are handmade to a great extent. By harking back to the most significant facets of Italy's artistic craft tradition, they revive and rework disused techniques, like mosaic, inlay and painted decorations. The pieces in the "Zanotta Edizioni" are supposed to be selected and loved, as one picks and loves paintings, sculptures, rugs and tapestries.
Many of the pieces' forms rise above the sadness of the everyday threadbare expressions or represent creations that went against the tide. This is how many of the creations are mentioned in design history books and displayed in the world's major museums, including the New York's MOMA and Metropolitan Museum, the Paris Centre George Pompidou, the London Design Museum, Berlin's Arts and Crafts Museum, the Vitra Design Museum in Weil am Rhein and the Israel Museum in Jerusalem.
Zanotta received legions of prizes for its achievements. Furthermore the company has backed a multitude of experimental endeavours and cultural undertakings to promote the development and dissemination of concepts tied to the creation of household artefacts.
Zanotta participates in countless exhibitions and shows in the sector of industrial design, art, architecture and fashion every year. This intense cultural promotion of the collection boosts its manufacturing. Currently, the firm's collections are distributed in over sixty nations.
Website of Zanotta