The Blow Lounger was designed by De Pas, D’Urbino, Lomazzi and Scolari in the year 1967. In the middle of the 1960es, the designers advanced to become the most famous defenders of the Radical Design with their spectacular creations.
The inflatable Blow lounger which has been designed for the Italian company Zanotta, broke common ideas of a lounger in its time. Inflatable, transportable and robust, Blow soon became a top-seller. The lounger is in numerous collections of great design museums such as the MoMa in New York, the new collection in Munich, the Vitra Design Museum in Weil am Rhein and the Victoria & Albert Museum in London today.
Zanotta manufactures the Blow lounger out of transparent PVC. The electric welding of the lounger occurs with high frequency technique making the seams robust. Blow has been designed to be inflated by +10° - +20°, it can be used by temperatures from -5° - +50° as well as inside or outside. The lounger should be inflated a bit less when it is used outside.
Why isn’t the chair produced anymore?
Production reasons obliged Zanotta to stop manufacturing the inflatable Blow chair. Despite of the newest technology, the thermo-welding-procedure that kept these thin, transparent PVC foil together was not a guaranty for a longevity resistance of the welding points. Since this wasn’t in balance with the rest of the Zanotta collection, the company decided to stop the production.
The Blow chair attracted a lot of attention in the moment of its invention in the year 1968, since it was the first piece of furniture that had air inside of it as structural element. In the design history, this chair is considered one of the most important objects of “pop-design” together with the Sacco beanbag and it became a symbol for the soul of provocation and the socio-cultural change of the swinging sixties.
We are convinced that the memories and the design historical value of Blow remain alive, even with the end of its production.