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Hay - neues dänisches Design

Hay

The goal of the Danish design company Hay is, to reflate the Danish furniture design of the 50ies and 60es. Instead of copying the masters do they want to develop their works further in modern, contemporary context.

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The Danish design company Hay becae famous at the IMM Cologne 2003. With that the company from Horsens has a little history, compared to other legendary Danish competitors.

Now we could think that the designer Rolf Hay fronts the classic Scandinavian design in a really critical way. But thats not it. Instead it is the pretension to develop further the Danish furniture design of he 50ies and 60ies. Because in that time our neighboors in the north were really popular as the leading Design-Nation.

Instead of copying the masters do they want to develop their works further in modern, contemporary context. This goal is observed in cooperation with young, emerging Scandinavian designers and was already crowned for their success in the first years.

The cooperation of the company Hay and the designers is exemplarily: The Copenhague Collection was created in intensive cooperation with Ronan & Erwan Bouroullec and it served for the University Copenhagen, offering more functional and convincing furniture to it. The designer Sebastian Wrong was given a complete sub-brand, which was presented on the London Design Festival in 2013 for the first time: Wrong for Hay.

Anther characteristic of Hay is the big assortment of products: Including a lot of versatile objects and furniture. There are also some pieces which meanwhile became icons, such as the About A Chair series and complete sofa landscapes, bedding, glasses, office accessories or decoration articles.

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