The Danish design company Hay becae famous at the IMM Cologne 2003. With that the company from Horsens has a little history, compared to other legendary Danish competitors.
Now we could think that the designer Rolf Hay fronts the classic Scandinavian design in a really critical way. But thats not it. Instead it is the pretension to develop further the Danish furniture design of he 50ies and 60ies. Because in that time our neighboors in the north were really popular as the leading Design-Nation.
Instead of copying the masters do they want to develop their works further in modern, contemporary context. This goal is observed in cooperation with young, emerging Scandinavian designers and was already crowned for their success in the first years.
Website of Hay