Brand banner: Hay, 16:6
Hay - New Danish Design

Hay

The aim of the Danish design company Hay is to give new life to the Danish furniture design of the 50s and 60s. Instead of simply copying the old masterpieces, the intention is to redesign the pieces in a modern, contemporary context.

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The Danish design company Hay first came to the public eye at the IMM (International Interiors Fair) Cologne in 2003. With this, the company from Horsens has a relatively short history compared to some of its legendary Danish competitors.

We might assume that the eponymous designer Rolf Hay would reject classical Scandinavian design and fight against it. But that's not his style. Instead, the aim is to give new life to Danish furniture design from the 50s and 60s, as it was then that our neighbours in the north established themselves as a leading nation for design.

Instead of simply copying the old masterpieces, Hay aims to redesign the pieces in a modern, contemporary context. This dream is being pursued with the cooperation of young and emerging artists as well as renowned international designers and has been crowned with success from the very first few years.

The cooperation between the company Hay and the designers is exemplary: The Copenhague Collection, for example, was created in intensive cooperation with Ronan & Erwan Bouroullec and served to refurnish the University of Copenhagen with functional and aesthetically beautiful furniture. Working with designer Sebastian Wrong, a complete sub-brand called Wrong for Hay was brought to life and first presented at the London Design Festival 2013.

Another characteristic of Hay is the wide assortment of products: the range from Hay is distinguished by its unique diversity. Side by side with iconic furniture such as About A Chair, you can find complete sofa landscapes and a huge range of pieces such as bed linens, glassware, office accessories or decorative items.

Website of Hay


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