Brand banner: Hay, 16:6
Hay - New Danish Design

Hay

The aim of the Danish design brand Hay is to bring the Danish furniture design of the fifties and sixties back to life. Instead of simply copying the old masters, Hay furniture wants to evolve the pieces in a modern, contemporary context.

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The Hay design company was established in Denmark and first became visible to the public eye at the IMM (International Interiors Fair) Cologne in 2003. Compared to some of its legendary Danish competitors, the company from Horsens has a relatively short history.

One might assume that the designers around the founder Rolf Hay would be especially subversive to classical Scandinavian design. However, that is not the case. Instead, the aim is to bring the Danish furniture design of the fifties and sixties back to life. During this time, known as Danish Modern, Denmark established itself as a leading nation for design.

Instead of simply copying the old masters, the designers at Hay wanted and still want to evolve the pieces in a modern, contemporary context. This dream is being pursued in collaboration with young and emerging artists as well as renowned international designers, and has already been extremely successful in the last years.

The cooperation between the company Hay and the designers is exemplary: The Copenhague Collection, for example, was created in intensive collaboration with Ronan & Erwan Bouroullec and served to refurnish the University of Copenhagen with functional and aesthetically beautiful furniture. Working with designer Sebastian Wrong, a complete sub-brand called Wrong for Hay was brought to life and presented at the London Design Festival 2013.

Another characteristic of Hay design is the wide range of products: The range of Hay furniture is characterized by a unique diversity. Thus, next to iconic Danish design furniture such as About A Chair and complete sofa landscapes, one can find a huge range of pieces such as bedding, glassware, office accessories or decorative items.

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