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Born in Sweden

Born in Sweden

Born in Sweden was founded in 2007 in Borås. The young company is characterised by a passion for combining highly innovative design with unexpectedly simple product solutions.

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Born in Sweden was founded by Pascal Charmolu and Kim Vejsholt in 2007 in Borås. Previously, both founders – of course born and raised in Sweden – worked for many years on successful design projects together, leading them to the decision to join their complementary talents in the long term.

Born in Sweden is characterised by a passion for combining highly innovative design with unexpectedly simple product solutions. Their recipe for success is a mix of personality, seeing things from different perspectives and using different approaches – coupled with great international design experience. All designs strive to achieve the same goal: to create absolutely functional products that solve problems, that are enjoyable to use and that are visually appealing.

The responsibilities are clearly divided between the founders. Kim’s key responsibilities are mainly marketing, distribution and business development. He was the co-founder of Sagaform, one of the leading companies worldwide that develops and sells Nordic design products. Pascal Charmolu is an acclaimed industrial designer. At Born in Sweden, he is the creative head and responsible for product design and corporate identity.

Website of Born in Sweden


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